Motion Design and Edit: Ya-Chi Yang
Software: Adobe After Effects, Premiere, Illustrator, Media Encoder
Who says college is hard? Not these two lucky student!
We created a series of videos for our social media platforms to promote the student banking giveaway campaign.
Enter to Win! Student Banking Giveaway Hype Video
We work with our Summer interns to "stage" them as the winner of the campaign. The purpose of the video is to share the message and highlight the prizes. It was shown and widely shared on social media.
Winners Reaction Video - Teaser
Our team went to Logan and Idaho Fall branches to surprise the 2 winners. They were told to come to the branch and had no idea they've won the prizes. This is the Instagram story version of the teaser.
Winners Reaction Video
With the eye-catching intro and the opening reaction of the winners, I edited this video to highlight the winners' reaction and to show a few of their words.
Result
The campaign is to encourage college students to open an account with the bank. We show that how easy it is to enter the giveaway to win great prizes. Ultimately it is to promote banking products and brand awareness to the younger generation.
