Launched in 1991, Zions Bank’s Paint-a-Thon is an annual event in Utah, Idaho, and Wyoming that brings together employees, their families, and friends to paint the homes of low-income elderly, veterans, and disabled residents.

Each year, the marketing team develops campaigns to promote this event. I was responsible for designing signage and creating videos for social media platforms, branch TV channels, and internal newsletters.

This year’s theme is to bring vibrancy to the community through kindness. I designed the concept using paintbrushes to transform the community from black and white to color. I paid close attention to the details of the houses and created characters - bank employees - wearing Zions Bank’s branded clothings.