Tacosdaddy Foodtruck
Sticker Design
Visual Design
Illustration
Branding
OVERVIEW
Tacosdaddy Foodtruck is a Utah based taco truck that offers authentic Mexican food including tacos, burritos, quesadillas, tortas, gorditats, sopes and combo plates. Run by a family, it operates three trucks serving the community. In addition to catering, they collaborate with local non-profits, such as providing meals for youth at the Youth Resource Center.
Based on the original design, I created illustration for their stickers. I focused on using vibrant colors and simple shapes to convey their image: cheerful and bringing joy. To utilize the existing elements in the stickers, I collected photos and images from the owner and their social media posts. The stickers were shared with the customers and their friends and family.
Here are some examples of my design process, showcasing various styles, color treatments and strokes.
I created the interactive 3D food truck using the same design concept and created it in Spline to enable viewers to move and rotate the object. Additionally, I incorporated animations and sound effect that trigger when the viewer clicks on the food truck.