Healthwise by WebMD Patient Instructions are brief, evidence-based documents that teach patients about diagnoses, tests, medicines, and procedures. This project was part of the Visual Patient Instruction Initiative to refresh current content and add new topics.

I was tasked with proposing new visual elements for a print piece and also developing ideas to repurpose those elements for videos, including motion graphics, animation, and inspiration for the video counterpart.

I received a creative brief outlining the project’s background, objectives, target audience, and parameters, along with the current version of the patient instruction materials. The goal is to incorporate visual elements that enhance engagement, comprehension, and recall, while ensuring the viewer is not overwhelmed.