Zions Bank
Social Media Campaign
Video Production
Visual Design
Motion Graphics
OVERVIEW
The video team and I created a series of videos for Zions Bank’s social media platforms to promote the student banking giveaway campaign. I was responsible for filming, editing and designing the videos, which included the Banking Giveaway Hype Video, the teaser, and the Winners Reaction Video.
The campaign aims to encourage college students to open an account with the bank by demonstrating how easy it is to enter the giveaway for a chance to win great prizes. The primary goal is to promote banking products and increase brand awareness among the younger generation.
Enter to Win! Student Banking Giveaway Hype Video
We worked with our Summer interns to stage them as the winner of the campaign. The was designed to convey the message and highlight the prizes, and was widely shared on social media.
Winners Reaction Video - Teaser
Our team traveled to Logan and Idaho Falls branches to surprise the two winners. They were invited to the branch without knowing they had won the prizes. I edited and animated this 15-second teaser for the reveal.
Winners Reaction Video - Full Version
Featuring an eye-catching intro and the winners’ initial reactions, I edited this 1-minute video to highlight their responses.