We aimed to introduce Zions Bank's Home Equity Credit Line in a fun and engaging way. We conceptualized using a spaceship as a home that requires occasional repairs and upgrades. I collaborated with the writer on our team to brainstorm ideas for this HECL campaign.

We decided to create a space-themed world where each planet represents a different aspect of home improvement, college, business, and the unexpected. The astronaut and his companion travel in a spaceship that symbolizes their home.