This video is to introduce basic terminology used in the auction process. We aimed to make it fun and engaging, with the goal of simplifying complex investing terms. I collaborated with the financial writer to become familiar with the terminology and had the opportunity to experiment with text animations and kinetic typography. 

Zions Direct is an online platform that allows investors to purchase securities through its website or mobile app. We created this video to educate investors and promote the Zions Direct Auction. 

Auction Jargon has garnered over 500 views on Zions Direct’s (now Zions TV) Youtube channel. It was also featured in Zions Direct's newsletter to clients and customers.