At the beginning of the pandemic, many projects were postponed due to the lockdown. I proposed creating a social media post to express our appreciation for healthcare workers. To give the video a personal touch, I chose a notebook texture as the background, creating the feeling of someone writing a personal note.

The video was shared across Zions Bank’s social media platforms, including Instagram, Twitter (now X), Facebook and Youtube. I also created tailored versions for Zions Bancorporation’s affiliates such as Vectra Bank, California Bank & Trust, and Amegy Bank to use on their their social media channels.