Zions Bank

Digital Transfers Promo Videos

Visual Design

Storyboard

Animation

OVERVIEW

The retail banking group contacted our team to create an animated video series introducing various digital transfer options—internal, external, and online wire transfers—from Zions Bank.

Research

I researched the color schemes used on digital platforms to incorporate them into the design.

How does the transfer system work? To create the videos I needed to understand how the transfer system functions across different platforms. 

I researched and studied each of the transfer platforms, including mobile, external, and internal transfers.

Production

I received scripts for five videos and developed the concept art, character designs, and storyboards based on them. To achieve a modern and clean look for the series, I chose a flat design approach as the design concept.

RESULT

The videos are featured on Zions Bank’s digital banking web pages, Youtube channel, and other social media platforms. The series has average of 600 views on Youtube, with the External Transfer video surpassing 1,300 views.